MASKULINITAS DALAM MEDIA ONLINE: ANALISIS WACANA KRITIS DALAM KAJIAN CERAMAH USTADZ SALAF
Abstract
Media is an intermediary that is widely used in conveying information, such as print media, visual media (television), and online visual media. The information contained a lot about ideology, hegemony, power, and even marginalization. The media is also very influential in affirming the concept of gender in society, one of which is YouTube's online media which is considered the most effective in disseminating information. Various kinds of accounts publish videos with various concepts, some contain games, some have vlogs, and some contain lectures. In this paper, the researcher will discuss the contents of the lecture delivered by Ustadz Khalid on gender issues, such as differences between men and women and the characteristics of a man towards women. Three shows were taken as samples and analyzed using Norman Fairclough's critical discourse theory which offers three-dimensional concepts in it; textual, discourse, and social. The results obtained were from the three videos, Ustadz Khalid tried to instill ideology in the community. This is in line with the patriarchal family system adopted by the majority of people in Indonesia.
Downloads
References
Doyle, James A. 1989. The Male Experience. 2nd Editio. Dubque: William C. Brown Publisher.
Fairclough, Norman. 1992. Discourse and Sosial Change. Cambridge: Polity Press.
———. 1995. Critical Discourse Analysis: The Critical Study of Language. London dan New York: Longman.
———. 2001. Language and Power. England: Pearson Educated Limited.
Jannah, L. (2016). Maskulinitas dalam Iklan Produk Perawatan Wajah untuk Laki-Laki (Analisis Wacana Maskulinitas Dalam Iklan Garnier MEN Versi Two Men’s World, Versi Urban Hero dan Versi Joe Taslim).
Kurnia, Novi. 2004. “Representasi Maskulinitas Dalam Iklan.” Jurnal Ilmu Sosial Dan Politik 8 (1).
Noviana, R. 2017. “Maskulinitas Dalam Novel.” 2017. http://repository.umy.ac.id/bitstrea.
Susilastuti, Dewi H. 1993. Gender Ditinjau Dari Perspektif Sosiologi, Dalam Fauzie Ridjal Dkk. Dinamika G. Yogyakarta: Tiara Wacana.
Susilo, D. 2015. “Konstruksi Maskulinitas Dalam Teks Media: Analisis Wacana Maskulinitas Dalam Berita Pemerkosaan Di Situs Berita Online.” In International Conference of Language, Culture, and Society, 25–26. Katubi & Imelda.
Umar, W. 2006. Konstruksi feminitas dan maskulinitas dalam media massa: Analisis wacana terhadap Majalah Femina. Doctoral dissertation: Universitas Gadjah Mada.
Wijayanti, Sri Indah. 2019. “Representasi Perempuan Dinamis Dalam Iklan Wardah Instaperfect ‘For Your Unstopable Move’ Versi Raline Shah.” Universitas Bakrie.
Wood, Julia T. 1984. Gendered Lives : Communication, Gender, and Culture. Boston: Wadsworth Publishing.
Yuliyanti, Friska Dewi. Atwar Bajari. Slamet Mulyana. 2017. “Representasi Maskulinitas Dalam Iklan Televisi Pond’s Men #Lelakimasakini (Analisis Semiotika Roland Barthes Terhadap Representasi Maskulinitas).” Jurnal Komunikasi 9 (1).
